| Metric | 1 Bottle | 3 Bottle | 6 Bottle | Overall Subs | Overall Business |
|---|---|---|---|---|---|
| 3-mo LTV | $79 | $131 | $182 | $135 | $115 |
| 6-mo LTV | $93 | $156 | $236 | $164 | $129 |
| 12-mo LTV | — | — | — | — | $136 |
| Avg R-% | 24% | 40% | 26% | 47% | 30% |
| New customers (12mo) | 14,242 | 11,302 | 1,067 | 19,380 | 64,627 |
| Month-1 retention (avg) | ~90% | ~94% | ~96% | ~93% | — |
| Month-6 retention (avg) | ~31% | ~41% | ~50% | ~42% | — |